REEFER MADNESS
VITABUDZ x FYS EXCLUSIVE
In the 1930s, the U.S. government launched one of its most infamous anti-cannabis campaigns, epitomized by the 1936 propaganda film Reefer Madness. Originally titled Tell Your Children, the film portrayed marijuana as a dangerous drug that led to violence, insanity, and moral corruption. Backed by sensationalist media and fueled by racial and political agendas, this campaign helped demonize cannabis in the public eye. The hysteria surrounding Reefer Madness directly influenced the passage of the 1937 Marihuana Tax Act, which effectively criminalized cannabis in the United States. This period entrenched decades of stigma, misinformation, and harsh laws against cannabis use—echoes of which are still felt in modern drug policy debates today.
Multidisciplinary artist and creative director Sam Edwards (FYS) teamed up with Brooklyn-based cannabis brand Vitabudz to collaborate on an exclusive Reefer Madness drop. The collaboration takes inspiration from the 1930s propaganda era of Reefer Madness, when fearmongering films and racialized politics fueled the demonization of cannabis, laying the groundwork for decades of stigma and criminalization.
About FYS
FCKYOU$AM (FYS) is an emerging fashion label rooted in irreverence, identity, and cultural rebellion. Founded by multidisciplinary artist and creative director Sam Edwards, the brand channels his background in styling, street culture, and music into a distinctive visual language.
Before launching FYS, Sam built a career across fashion and music—styling for artists, contributing to major campaigns like David Yurman’s 2015 shoot with Candice Swanepoel, and leading merchandise and creative for brands under Cinematic Music Group, including FELT and The Smokers Club. This experience shaped his approach to brand-building: community-driven and creatively uncompromising.
With bold graphics, limited drops, and a no-rules ethos, FYS is a personal manifesto. Operating under his creative studio, IV Productions, FYS represents a new generation of independent design.
